Google Analytics cleaned up Customvars but broke reports

A small blogpost about a new version of the ga.js file that was launched a week ago. As you can see they changed the way customvars are being reported:

"Fixed a bug in Custom Variables that caused some values to be encoded in reports."

Spaces (and other characters) were reported as "%20". So if my name was in a customvar it would look like this:
Continue reading

<future content ;)>

Ik werk onder andere voor:


Adobe makes it easy to remove and block Flash cookies

Adobe is rolling out a new version of their Flash player (10.3) that makes it easy to remove and block your Flash cookies. In the old days (yesterday before my update) we had this menu (right-click on a Flash object):

But as of the new update we have an extra option. If you right-click on a Flash object you see this new option called "Global Settings" that brings you to this menu:

Continue reading

Track site speed / load time with Google Analytics events

In the rebound an article about the tracking of your site's performance with Google Analytics. Almost a year ago I wrote this article in Dutch, but there are some improvements that made life easier. Google Analytics released the 'set events as goals' functionality that is really helpful here.

The script I'm going to explain will track page load time and page render time per individual URL. I know some other articles that describe a comparing technique but I really think the way I use it gives you more insights (at least for smaller sites).

Sitespeed tracking is important

I don't have to tell you how important it is to know how visitors experience your site. Sluggish sites will cost you money in the end. Site speed is a minor SEO ranking factor and fast sites tend to have more pageviews per visit and a higher conversion rate.

Continue reading

<future content ;)>