More and more people switch to the new Google Analytics Universal tracking code. But by doing that they create a new 'problem'. The Google Analytics Universal scripts handles visits from new sources during an existing visit as a new visits while the old analytics code didn't do that.
It's a protocol independent URL that will fetch the analytics.js file from HTTP or HTTPS based on the site's protocol where the script is loaded. But Google Analytics offers an extra option to do the tracking in HTTPS also. Take your basic tracking code and add the forceSSL line:
Google recently launched a new function called "Exclude all hits from known bots and spiders". You can find, and turn it on, in your "view settings":
It shows a Google Sheet with some data per AdWords campaign and a little sparkline next to the numbers. It got much attention, and I got many requests to explain what I did there. So here it goes, I will explain some things about the Google Analytics API, how you use it in a Google Sheet and how to extract and query data from it. And last but not least: how to create the little sparklines.
Today Google officially launched the real-time widgets for use on the Google Analytics dashboards. Awesome feature that can make real-time analytics a bit more useful than it was before. These are the new widgets (the second row) you can use to visualize real-time stuff:
The great news is: you are able to put filters on these widgets... really awesome. Google has a more extensive description about all new possibilities, but here's an example I would use these features for.
Just a quick post about the retargeting (remarketing) option in Google Analytics. July '12 Google launched a new feature in Google Analytics that made it possible to retarget a specific group of visitors. You only need to change this line in the Google Analytics Tracking Script from:
Google launched a new feature in their ecommerce module that helps international sites in tracking their worldwide revenues. Until now every single site that worked with multiple currencies had to implement some sort of curreny-converter script to get all revenues in the same currency. This is a very time consuming and expensive action that needs constant attention. As of today this is all history.
Google implemented a new feature that can convert the local currency to the currency you specified in your profile settings:
Just a small update from here (haven't been blogging for a while). If you're looking at the Windows 8 stats in your Google Analytics account you will see this graph:
Last October I tweeted that Google Analytics was reporting "Windows 8" as "Windows NT". I like to think they read my tweet and changed this on December 11th 😉 Since the launch of Windows 8 on October 25th you see traffic for "Windows NT" suddenly rising until they changed it to "Windows 8".